Services
Six ways I help you win European customers.
Use one service or combine several. Not sure where to start? The free European Readiness Review shows which one fits you.
Exhibition Management
You ship the products. I handle everything else.
A European trade show costs 30,000 euros or more. The stand is only part of it. The return is decided in the months before and the weeks after.
I run the whole process:
- Choosing the right show
- The stand brief
- Meetings booked before the show opens
- Running the stand on the day
- Follow-up that turns visitors into sales conversations
What is included
- A shortlist of the shows that matter for your vertical, with the reasoning
- Floor space booking and floor-plan advisory
- Stand builder sourcing and management
- Stand messaging, design direction and printed materials
- Pre-show campaign to book meetings before the show
- Coordination with your freight forwarder on show deadlines
- GDPR-compliant lead capture
- Sales-staff briefing and stand training
- On-site management throughout the show
- Follow-up sequence live within 48 hours of the doors closing
What you receive
- A booked, designed, staffed stand
- A pre-booked meeting calendar for the show
- A working lead capture system
- A sales team briefed and trained to work the stand
- A scored post-show lead report in English
- A follow-up sequence already running
- A recommendation on whether to exhibit here again
Sales Pipeline Buildout
More enquiries from European buyers, and a clear process to follow them up.
I build the product pages, enquiry forms and email follow-up that turn European website visitors into qualified leads. Every enquiry is recorded in one system, so no contact is lost. Then I keep it running, so new enquiries arrive and get answered every month.
What is included
Setup · 4 to 8 weeks
- A clear definition of your target European customers, and a plan to reach them
- English product pages with enquiry forms
- Your first content piece: a guide, an application note or a product comparison
- A system that records every enquiry and sends automatic follow-up emails
- A lead capture process for trade shows
- A regular LinkedIn posting plan, started
- First personal messages to selected European buyers on LinkedIn
Ongoing support
- New content and LinkedIn posts every month
- Personal outreach to new European buyers
- Follow-up of every enquiry, from the website and from trade shows
- A monthly report in English
What you receive
- Live English product pages with working enquiry forms
- A contact system with automatic follow-up, set up and ready
- A content plan with a calendar
- A trade show lead capture process
- Your first European contacts in the system
- A one-page guide to running it yourself
European Positioning and Messaging
Your product story, rewritten for how European buyers decide.
In China, buyers often decide on specifications, price and relationships. European buyers look for examples of how the product is used, proof that it works, and customers they can check. Your website, campaigns, launches and trade show stand all carry one message. If that message was translated rather than written for Europe, fixing it comes first.
What is included
- Working sessions with your management team to understand the company and products
- A profile of your European buyers: who they are and how they decide
- A review of how your competitors present themselves in Europe
- Your key message, written for European buyers
- The main arguments and proof behind it
- Short product descriptions for every key product
- Guidance on tone and style for European audiences
- The new message applied to your website, LinkedIn and email
What you receive
- A messaging guide with your key message, arguments and proof
- Ready-to-use product descriptions
- A summary for your management team, in English
- A presentation of the results, with one round of changes
European Product Launch Execution
Your product, put in front of European buyers from day one.
European buyers decide quickly whether a new product is worth their time. I plan and run the full launch: the product page, launch email, LinkedIn campaign, webinar and sales materials. Every channel carries the same message, so the enquiries you get turn into sales conversations.
Your positioning and messaging should be ready first. If they are not, we build them together in the first weeks.
What is included
- A European launch plan, calendar and channel mix
- Multi-channel launch campaign: email, LinkedIn, Google Ads, PR, blog, webinar
- Landing pages, visuals and video, produced with trusted partners
- Lead capture and nurture for launch leads
- Performance tracking and reporting
What you receive
- A European product launch executed end to end
- All launch assets and landing pages
- A launch webinar
- Captured leads in the CRM with nurture running
- A performance report in English
Google Search Visibility
Get found on Google by the buyers already searching your category.
European buyers search on Google the way Chinese buyers search on Baidu. If your products do not appear there, those buyers contact someone else. Most Chinese suppliers have no Google Ads and only thin product pages in Europe. This is often the quickest way to start getting European enquiries.
What is included
- Google Ads setup or account audit
- Keyword research by market and language
- Campaign structure and ad copy
- On-page SEO audit and optimisation
- Google Business Profile setup
- Conversion tracking
What you receive
- A built, structured Google Ads campaign ready to launch
- A researched keyword list
- On-page SEO improvements
- A Google Business Profile, set up
- Conversion tracking configured
- A short handover document
Or give your whole European marketing function to one owner.
European Marketing Lead
Your senior European marketing lead, retained monthly.
A senior marketing lead based in Europe, without the commitment of a full-time hire. I lead your European marketing end to end. I work directly with your sales team and distributors to learn what works in each market, and turn it into messaging and campaigns built for European buyers.
Direction
2 to 3 days per month
I set the European strategy and guide your team, distributors and agencies to deliver it.
Execution
4 to 8 days per month
I own the strategy and personally execute the core work.
What is included
- European marketing plan and priorities
- Positioning kept up to date as products change
- Channel direction: search, LinkedIn, email, content, events
- Quality control of your team's and suppliers' work
- Oversight of your CRM, leads and follow-up
- One priority project each quarter, agreed with you
What you receive
- A named senior owner of your European marketing
- A monthly plan and a monthly performance report
- The executed work for your tier
- A quarterly marketing review for your leadership
- Your market knowledge, processes and contacts documented in your systems
Which one do you need
Find your gap, then the service that closes it.
Not sure where to start?
The European Market Entry Review shows you which parts of your European entry are in place, and which still need work.
14 questions, about 2 minutes, free