European Marketing for Chinese manufacturers of industrial, analytical and scientific instruments

I help Chinese manufacturers of industrial, analytical and scientific instruments enter the European market and grow in it.

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WeChat ID: Vladi-Marketing

EIGHT YEARS AT

8 years in factory automation and scientific instrumentation

88 trade shows and conferences, producing 10,000+ leads

6 product and feature launches in one year

3.35 million euros in sales from email campaigns

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What I do

Common issues Chinese instrument manufacturers face.

No visibility. Potential buyers cannot find your products online.
The wrong message. European buyers do not decide on specifications and price alone.
No contact list. You have no list of potential customers in Europe to market to.
A show with no one to run it. Your stand is booked and paid for, and you have no team in Europe to run it.

Who I help

I help Chinese manufacturers of industrial, analytical and scientific instruments who are in these situations.

Entering Europe. Proven product, no European foundation yet.
Growing in Europe. You have sales staff or distributors in place, but not enough qualified leads to keep them busy.
A fixed date ahead. Your exhibition or launch date is set, and the preparation has not started.

Services

What I can help you with.

Exhibition Management

I select the right show, design a stand that attracts the right visitors, and convert those visitors into leads.

Sales Pipeline Buildout

I build the product pages, enquiry forms and email follow-up that turn European website visitors into qualified leads.

European Positioning and Messaging

I rewrite your product message so European buyers understand what problem it solves for them.

European Product Launch Execution

I run your European launch end to end: strategy, channels, leads, and follow-up.

Google Search Visibility

European buyers search on Google the way Chinese buyers search on Baidu. I make sure your product appears when they do.

European Marketing Lead

I act as your senior European marketing lead, so you can focus on the product.

Why me

I understand technical products.

8 years inside KEYENCE and Tescan, across factory automation, scientific instrumentation, and quality control and R&D instrumentation. I onboard fast and start delivering measurable results.

I know what the European buyer wants.

I have worked with European buyers for 8 years across two technical industries, supporting sales teams selling complex equipment with long buying cycles.

I know how to reach European customers effectively.

Throughout my career I have built marketing strategies, turned them into concrete plans, and executed them through multi-channel campaigns.

Vladimir Mrazik at the Tescan exhibition stand

His meticulous planning played an important role in creating an inviting and visually appealing environment for potential customers, proving invaluable in establishing meaningful connections with visitors at these events.

Andrei Burtica, Strategic Marketing Group Manager, KEYENCE

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